Blanco Label
www.blancolabel.com

(New York, NY) - Fashion trendsetter, Willie Excobar Montanez, is pleased to announce the launch of clothing line that will pay honor and respect to the influence of the Spanish culture upon music and fashion with his new clothing venture: Blanco Label.
Blanco Label is a menswear collection that will consist of moderately priced Casul and Sportswear pieces for the male who loves to be a frendsetter.
Although the Spanish culture has always maintained a strong place in American culture, the recent crossover success of the Reggaeton artists such as: Daddy Yankee and Tego Calderon has bought the culture to the forefront. Similar to the hip-hop movement, the music gives way to a variety of opportunities to create awareness, association, and generate revenue to employ more minorities. "Reggaeton not only unified aspiring Latin rappers, but it commands a respect from all other genres of music. It speaks too issues that plagues the youth, especially inner city youth who grapple with challenges and choices daily, "says Montanez,"This unification is what is ideal when you want to address a market especially in fashion.
My years of experience in addressing this needs and concerns of this market, I feel it is perfect timing to introduce a line that directly addresses the Spanish culture." Blanco Label intends to create a synergy with the music and fashion to display the culture pride, values, and creativity that the Spanish culture is most known for. Blanco Label will feature button up shirts, well manufactured jeans, knits, and polo´s for the male who enjoys being on the cutting edge of all things trendy and fashion forward.
Blanco Label launched with an advertising campaign featuring many of today`s top artists including: Frankie J, Alexis Y Fido, Play N Skillz, Roccett, and NORE. The brand has also been featured on MTV, BET, Telemundo, and all of the top urban.