Converse en Bread and Butter Barcelona - BBB 2007 July
HISTORY: Sometime in 1908, Marquis Converse saw the future. It inspired him, he got an idea, and he acted on it. Now it’s our turn. A new Converse Century means it’s time to take our own risks and act on our own inspirations, to channel the spirits of ten decades of Converse visionaries to see our own futures. “Our company was organized in 1908 fully believing that there was an earnest demand from the retail shoe dealer for a rubber shoe company that would BE INDEPENDENT enough not to follow every other company in every thing they do.” Converse catalog, 1913.
PHILOSOPHY: For five generations, the Converse brand has been on the feet of those who have had the courage to follow their own path, individuals who show us what is truly possible in life and inspire us to achieve our own dreams. HIGHLIGHTS: The year will be a celebration of Converse's Century as a leader in the worlds of Sports and Popular Culture. Product stories will focus on Basketball and Music, but also reveal some surprising arenas in which the brand has played. Converse (Product) RED, Converse by John Varvatos and Dwyane Wade product will dimensionalize the brand throughout the year and help set the stage for another Converse Century.
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