Firenze Fiera SpA is the joint-stock company running the three main exhibition and congress venues in Florence:
Fortezza da Basso, a Medicean fortress designed by Antonio da Sangallo the Younger in the first half of the 1500s on commission from Alessandro de` Medici; Palazzo dei Congressi (conference centre), hosted in a 19th century villa built by the Strozzi family, today it`s perfectly restored and houses antique furniture;

Palazzo degli Affari (business centre), a modern building, multipurpose and versatile, that was designed by the architect Pierluigi Spadolini and inaugurated in 1974.

The three venues stand out as particularly original and very high-profile exhibition and meeting locations. The main shareholders of the company include: the Region of Tuscany, the Municipality, the Province and the Chamber of Commerce of Florence and the Municipality, the Province and the Chamber of Commerce of Prato as well as all the main trade associations of Florence.

In the future, Firenze Fiera intends to further promote and develop its position to strengthen it on international markets, through new kinds of actions such as a better connection to foreign fair and trade organisations. This connection aims at increasing the number of foreign exhibitors taking part in Florentine shows and initiating a strategic alliance policy with some of the European shows which are most prestigious and have the commercially highest potentials.