Lucidez is coming coming to Bread and Butter Barcelona July/2007.

Lucidez collections are created by the company designers with the orientation of Márcia Azzi, which strategically takes care of the whole products development procedure with the purpose of keeping intact the look of the brand but always in connection with the cultural movements and trends. Their in-demand stores are located at Ipanema and São Paulo.
The company was founded in 1986 in Rio de Janeiro. The international operations started with Argentina 8 years ago but now exporting to the USA, Japan, Spain, U.K., South Africa and Australia, with also some participations in fairs like Bread and Butter in Barcelona.
A brand with a genuinely Brazilian fashion concept, that searches for inspiration from the culture of ‘coming and going’ to the beaches of Rio, the innovative exhibitions held in São Paulo, the colors and textures of the Northeast and from the ethnic mixture that makes us unique. A project that feels women’s desire to be beautiful and modern and yet doesn’t just follow the trends.
It was in a walk at downtown Rio de Janeiro, in the middle of antique constructions, seeking for references on architecture, on colorful stained glass window from the Churches, into the Cultural Centers, that appeared the inspiration for the new collection. Vintage references give shape and stamp light fabrics with a typically brazilian colorful.