Protours Ltda
www.protourschile.com

In recent years we have seen a strong increase in tourism in Chile. Aware of Chile's wealth of natural attractions, the government has set out to make sustainable tourism one of the pillars of the country's economic development. In order to achieve this, a prime concern is to strengthen coordination between different government authorities intervening in the development of tourism, as well as to increase collaboration between the public and private sectors. Over the last few years, the National Tourism Bureau has successfully developed a number of joint initiatives with the private sector that have shown excellent results. These initiatives have not only expanded the resources that are being channeled into the promotion of Chile abroad, but have also been essential in identifying new areas of tourist interest. Thanks partly to these initiatives, the number of overseas visitors to Chile rose by 14.8% in 2004, despite a 1.2% contraction in global tourism. Chile has emerged as one of Latin America's most popular tourist destinations. This recognition serves to confirm that our efforts are pointing in the right direction. Chile is internationally competitive as a destination for nature and special interest tourism, precisely the areas in which world demand is increasing constantly. This ensures it is a highly attractive destination for modern adventurers. New and innovative investments will develop the tourist offer of Chile as an important long haul destination considerably. We at Protours are the first to seize these new opportunities, taking advantage of improvements in the infrastructure to satisfy the high expectations of our clientele. In this sales manual we would like to launch several of these new and high quality products