ROCAWEAR stands not only for cool street- & sportwear, elegant & sexy clubstyles; mainly also delivers the lifestyle, which this brand brings along & spreads. It is young men`s & women`s wear incl. accessories & jewelry.

It is setting trends in the area of urban culture, still remaining faithful to its true intention; reflect the lifestyle of Jay-Z!
ROCAWEAR is successfully present not only in the USA, also in Germany, Canada, Austria, England, France & Japan. The fan community of ROCAWEAR is growing ever more surpassing urban & cultural barriers & includes a long list of celebrities:
Madonna, David & Victoria Beckham, Naomi Campbell, Eve, Beyoncé, Carmen Electra & of course the Roc-A-Fella family.

Highlight
The fall winter 07 collection features all over prints with banging graphics & the hot keycolor purple. Denims are provided with complex back pocket artworks in fresh colors like clay, purple or blue bell.

T-Shirts with rhinestones or foil prints & hood jackets with all over skull prints make the line complete. Very exclusive items are the flame street camouflage zip jackets with expensive fur on hood & special inside linings. Last but not least, some sweat hoodies & zippers stay basic from the outside but also here still to find are all over prints in fresh colors inside the jackets.