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Bread and Butter Barcelona - BBB 2008 July


15/05/2008 Cold Method will be present at BBB July 08 with its Spring /Summer 2009 collection in Barcelona

Cold Method will be present at BBB July 08 with its Spring /Summer 2009 collection in Barcelona

Cold Method, the brand that creates exclusiveness and luxury for any man, will be at Bread and Butter Barcelona 2008 in July presenting its Spring/Summer 09 collection. The design vision of SS09 is classic with a unique interpretation of elegance and sensuality. Tailored, distinguished items meet sport luxury. The reminiscence of Miami Vice and the English Patient oddly come together to form a theme where it’s comforting to understand. Cold Method (CM) is nowadays present in more than 700 selling points ( in Benelux, France, Germany, UK, Italy, Spain and Russia ). For 2008, Cold Method feature continuous capsule ranges that include apparel and a full range of accessories. CM announces its recent partnering with retail China deal, its first Asian business venture.

The fabrics for its Spring / Summer  09 collection are classic and leisure luxury with pop out feature fabrics/techniques like satin poplins, velvet and twill. Metallised yarn is used for dress jackets and pants, with detachable collars providing a rich look.
Colors such as jet-black and navy dark are the key tones. Together with decadent chocolate, bungee cord green and new shades as antier, mushroom and vapor are new season colors. The pastels fit both themes perfectly.
 
Cold Method (CM), one of Europe’s fastest growing fashion designers is partnering with retail China Ltd. on a major expansion in China and Southeast Asia.
 
After its successful launch, over the past 3 years, Cold Method has rapidly grown to 700 points of sale all over Europe, USA, Russia and China. The fast growth means that the Cold Method philosophy is a  success.
A 20-year exclusive deal with retail China was concluded recently, to introduce and develop retail channels for CM: flagship shops, department store shop-in-shops and online retailing. Retail China plans to open and operate 23 flagshipstores and 30 shop-in-shops for CM over the first 3 years of the agreement in China, Hong Kong, Macau and Singapore.
 
The first department store shop-in-shops in Europe will be opened in August 2008: Selfridges & Co in London and Printemps in Paris.
 
It is worthy to remind you “CM 9 aesthetics philosophy” :
 
‘9 aesthetics of a man’s wardrobe’
  1. T-shirt: Your second skin
  2. Denim: to underline your personality and character.
  3. Shirt: the perfect shirt is made of perfection itself. Like architecture, the right composition with the right material.
  4. Knitwear: adapting to your comfort for all circumstances.
  5. Pants: your daily necessity
  6. Suit: makes your look sophisticated and sharp
  7. Coat: the comfortable outer shell
  8. Accessories: make the difference
  9. CM2: the ultimate space for the complete Cold Method feeling

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(Fuente de información: Cold Mehod Press Office)

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