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20/03/2007
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The Do-Ma furniture store chain is expanding its network
Furniture, a sector that is undergoing difficulties?
François Roch, General Manager of the new furniture store chain Do-Ma, does not believe that for one second: "On the contrary, I think that this sector represents a growth area because it benefits from a favourable context. It is necessary to better greet customer with a more complete service", confirms the 28 years-old manager who is opening up his third shore in the 100% decor Domus shopping centre in the Parisian region. And this isn’t all. On surface areas averaging between 700 and 800m², the store chain will propose two collections per year, be it around 1,200 product references that are wagering on contemporary design based on two trends: wood/wengé and glass/metal. With prices ranging between 30 and 3,600 €. "We are aiming for an attractive pricing policy, but we are especially adapting ourselves to the new demands of customers who have become more and more skilled and who compare products and prices before deciding themselves. We’ve set up a different type of sales policy which gives way to transparency, to quality and to service", explains this self-taught individual who underwent good training at Roche Bobois before launching the store chain.Thanks to the active support of his shareholders, the brand and store chain can display competitive prices and successful delivery and assembly services. "We’ve invested in two logistics platforms, one in China and the other one in the Ile-de-France region with a fleet of trucks". With an average shopping cart of 920€ per shop, customers – of an average age of 32 years-old - seem to appreciate the new store chain’s offer.
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(Fuente de información: Maison Objet Presse)
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