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15/03/2007
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Orhopa 2007
Orhopa sets out its international ambitions
Orhopa has just become the only Parisian watch and precious jewellery exhibition to be referenced by the Promosalons network, promoting French trade shows abroad.
For its 2007 edition, Orhopa will benefit from the expertise and worldwide reach of a renowned promotion network whose main mission is to attract key international buyers to French shows.
Promosalons, the only global network to promote French trade shows, is an association founded in 1967 with today around 60 offices serving 70 countries. Its agents promote more than 60 French exhibitions by pooling together the resources and skills of the different players involved in the international development of French shows.
Orhopa will be listed by Promosalons as the only French watch and precious jewellery show among its references.
Key buyers will be targeted through special direct marketing campaigns as well as press and public relations and travel packages so as to attract a large number of foreign visitors to the exhibition. In Europe, neighbouring markets will be targeted, such as Germany, Great Britain, the Netherlands, Scandinavia, Italy and Spain.
Florence Giacometti, the director of the watch and jewellery division of Emap Agor, organising both Orhopa and its sister show, French market leader Print’Or, comments on this new partnership: “Paris is a particularly attractive destination for international buyers, who have been deprived of a representative precious jewellery and watch show in the city in recent years. With Promosalons we will be able to reach out to these buyers and restore their faith in French design and creativity."
With some 300 exhibitors and brands and 3,700 professional visitors, Orhopa has been the reference event in Paris for watch and precious jewellery professionals since its launch in 2005.
Within the context of a jewellery market which has shown signs of new growth since Feburary's Print’Or, around 100 exhibitors and brands have already signed up for Orhopa, to be held from 16th to 18th September 2007 at the Paris-Nord Villepinte Exhibition Centre. In its role as a portal for advice and new ideas for retail, the next session of Orhopa will showcase a host of features highlighting innovation and creation, in preparation for the key end-of-year high-street rush.
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(Fuente de información: Orhopa)
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