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14/09/2006
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THE BOX: a new concept in accessories – « Haute Fantasy ».
A real success for this, the first session. An excellent appreciation by the selection’s different publics. Coherent at the same time as being original, international and avant-garde.
Label Testimonials:
Karine Arabian
An excellent quality of visitor dazzled by the design… numerous contacts and orders written… from both French and eastern European buyers.
Minority
A good concept for a harmonious offer…15 orders…a first try, to be confirmed…
Katherine Pradeau
A highly selective offer, reassuring an excellent quality of visitor – department stores and charming retailers alike… increased contacts for future partners… plus a lot of press.
SHIBUYA: reference labels and emerging labels for a mixed 15-25 offer in a very « shibuyette » spirit, a door wide open to all forms of inspiration. A tumult of styles and urban cultures echoing the streets of Shibuya .
Label Testimonials:
Julius and Friends by Paul Frank
Concerning the trade fair, very positive for us, several prospects to be confirmed and awaiting some good press. Finally something new in the sector, something fresh with a universe well adapted to the great majority of the labels present.
My Jok
We have a new client in London, prospects in France, and above all dates for orders to be written with the Bon Marché and Printemps.
The marketing position of Shibuya is interesting, bringing with it a breath of fresh air in the panorama of fashion trade fairs. Taking interest in the 15-25s is taking interest in tomorrow’s clients, plus the target market is quite large as it regroups a whole ensemble of tribes concerning the market’s labels on a whole.
Combhard
SHIBUYA was level 3’s sector of attraction, thanks to its yellow and pink colours, visible from a distance. The Blythe dolls exhibition was an excellent idea, and the sector’s warmth, with breakfast provided in the morning and the champagne happy hour at the end of the day was particularly pleasant!
We made quite a few new contacts, mainly French, and we took orders from boutiques in France, Greece, Great Britain and the United States, as well as from our existing clients
Export events
The BLYTHE DOLLS AT GALERIES LAFAYETTE PARIS BEFORE BERLIN & TOKYO
The 55 Blythe dolls dressed by the designers will be exhibited at Galeries Lafayette Haussmann from 21st September to 14th October at the Galerie des Galeries.
THE « LAPINS d’avril » WITH BUNKA WOMEN’S UNIVERSITY IN TOKYO
They’ll be lounging in the Livingroom trade fair in Tokyo from the 12th to the 14th September, before returning for new adventures.
Fashion & pleasure. The label catwalk shows
With M6 EVENTS for the sparkling, rhythmical shows of Philipp Plein, Kanabeach, Chupa Chups, Andrea Crews, Naja Lauf, Steinunn, Paco Chicano …
THE BLYTHE DOLLS SHOW in exclusivity in Europe, dressed by 60 designers including Christian Lacroix, Paul&Joe, Paule Ka, Martin Grant, Chantal Thomass, Agatha Ruiz de la Prada, Cathy Pill, Lutz, Jean Paul Knott, Isabelle Ballu, Emily the Strange and Kanabeach ….they were all there.
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(Fuente de información: Pret a Porter Paris)
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