19/10/2008
|
Sial Paris 2008: Exports are a priority for 86% of SIAL exhibitors
SIAL 2008: 3 concrete examples of strategies to approach the export .
Each tells their experience about their previous participation at Sial and what they expect for SIAL 2008.
Some advances of three important Sial exhibitors.
Ajinomoto targets the european consumer
What is the thinking behind your European strategy?
“Now that ethnic cuisine is so popular across the world, the quality of food served by many so-called Japanese restaurants does not always represent real Japanese cuisine. So we want to focus on our traditional food. For our first time at SIAL as Ajinomoto Europe, we want to introduce the many different facets of our group, since our business contacts are often only aware of one particular side. Our global turnover is 12 billion dollars, 15% of which comes from Europe, our third-largest market.”
Which products are you developing?
“Apart from new recipes for instant noodles produced at our factory in Poland, we shall be introducing Hondashi, a fish-based stock for soups and sauces, made in Japan from dried bonito. It already has approval for imports into Germany and the United Kingdom, and was granted an import licence in France in June 2007. Hondashi is an important symbol and its launch at SIAL will mark the beginning of our campaign to introduce our Ajinomoto brand to the general public.” Hiroyuki Miyoshi, Director, Food Division – Ajinomoto Europe
Adrimex wishes to answer to a strong demand for ready-to-eat products.
« Exports represent 10% of our turnover. Everywhere, the basic patterns of consumption centre on the demand for practicality, especially as regards seafood and the way it is prepared, with a strong demand for ready-to-eat products. That is why at the next SIAL we shall be introducing products that are innovative and more modern, but still completely natural. Southern European countries which are historically consumers of whole prawns are turning more and towards the peeled products which are already well established in Northern Europe. We shall also be listening carefully to demands from Eastern Europe, where increased purchasing power is creating a growing market.” Nicolas Masson, Sales and Marketing Director – Adrimex
Consorzio Italia del Gusto, their slogan to boost the businesses’ exports: « Unity is strength »
«We participated in SIAL Mercosur 2007 in Buenos Aires with eight companies. At SIAL 2008, our presence will be much stronger, with 18 of our 22 members exhibiting on our stand. Our aim is to present the best of Italian food in a coordinated manner to boost our businesses’ exports. We are a private consortium established at the end of 2006 whose members are also the shareholders. We represent a combined turnover of 15 billion euros, and most of the major Italian names belong to the consortium including Illy, Conserve Italia, Barilla, Rana, Parmalat and Cirio ».
Alberto Volpe, Director – Consorzio Italia Del Gusto
Wine: more than 16,000 buyers at SIAL
In 2006, 90% of the 16,000 wine buyers who visited SIAL were satisfied with the calibre of the exhibitors in the Wines section. 90% come to SIAL seeking innovative solutions and a broader selection of wines. Armed with this knowledge, SIAL has devised a number of tailor-made events for 2008:
• The “Best Buy” operation, launched in 2006, identifies the wines offering the best value for money.
• A new area dedicated to varietals and brands: an exhibition and a chance to hear from the managers of today’s rising brands.
• A new category for the SIAL d’Or awards - Wine.
… the future of wine in the export market : Origine Marmandais is convinced of it
« A major part of our future lies with export markets. We have high hopes of Asia, where consumers are increasingly turning towards wine. However, in Canada, specifically in Quebec, our wines are selling very well. In Europe, the United Kingdom remains an important market with French wines making up for lost time. Our short-term objective is to ensure that 30% of our sales are outside France, rising eventually – why not? – to 50%.» Daniel Vernin, Sales Director - Origine Marmandais
The Nutrition Village: destination health
The Nutrition Village, an unique event addressing the key issue facing the global food industry, includes:
• A stands area where exhibitors present their latest progress in the field of health and nutrition and health.
• The Nutrition Agora, a high-level forum with numerous talks and discussions.
• A workshop area where exhibitors inform people about the advantages of their products.
A nutrition offer even more representative and international : the finnish leader Valio is an example
« As well as a stand in the dairy sector, we are also exhibiting in the Nutrition Village to promote the pioneering nature of the innovations developed by our research centre ». Anne-Brigitte Aminoff, Events Manager – Valio
Natural and wellbeing foods : a booming market in the heart of the new hall 7
Consumer activists – a fast-growing global trend now emerging in the food sector. These eco-consumers are making an impact on the world around them in 2 ways:
• Influencing others by insisting on organic and Fair trade foods and sustainable development
• Being pro-active and increasingly taking their health and wellbeing into their own hands. This has a knock-on effect on health food products such as food supplements.
With a global turnover in 2006 of €45 billion and €1 billion in France (+37% in 2 years), this market represents a huge potential and market watchers are forecasting strong growth (turnover €5 billion by 2012).
SIAL will of course reflect this phenomenon and in 2008 is launching a Dietetics and Wellbeing area bringing together food supplements, dietetics and organic foods.
… a section that attracts almost a third of new exhibitors in 2008 : Distriborg explains his initiative
« We’re coming back to SIAL in 2008 because this show brings us lots of international contacts, especially, this year, with the introduction of a specific pavilion dedicated to dietetic and organic products. As the key players in these markets, we want to speed up the distribution of our flagship brands.» René van den Heuvel, Export Manager – Distriborg
|
